Print Media And Electronic Media Essays

The Impact Of Electronic Media And The Internet On Print Media

The Impact of Electronic Media and the Internet on Print Media

New technology has developed rapidly since the birth of the internet, and it continues to expand and evolve affecting many domains, especially the print media. This essay will investigate the influence and impact of current technology of the electronic media and World Wide Web on print media, and how future developments in technology will affect the future direction of the traditional newspaper. The way in which “Bloggers” have influenced traditional journalism will also be explored and how this has affected the journalism profession. In addition, the negative impacts of how the electronic media is being used as a political forum will also be investigated. Finally, the author will predict the consequences of future developments in this rapidly growing industry and the implications this may have on the direction of print media.

Through technological advancements the television and internet now deliver the news instantly into our homes, which has inadvertently put pressure on the traditional newspaper to deliver up-to-the minute news. As technology developed swiftly over the 20th century, some academics could see the demise of the newspaper as early as the late 1960s. Marshall McLuhan (HREF1) an academic and commentator on communications technology prophesied “that printed books would become obsolete, killed off by television and other electronic information technology”. To compete with other more sophisticated electronic media systems, and to survive, newspapers joined the technological revolution and many publications went online in the fight to remain the number one information provider (Kesley 1995:16). In contrast, Kelsey (1995) states the main reason that weekly papers provide interactive services is to “generate new revenue/profit sources” from a declining circulation, as advertising is a main source of revenue for print media. It has been reported that the future of electronic information is not embraced by a lot of the news media as free interactive services generate low levels of interest with pay-per-call services as the main source of revenue. However, Rupert Murdoch saw the opportunities offered by new technology, and through diversification created an international press, followed by a television domain, creating a truly global media empire (Shawcross:1999).
However, other print media have resisted being fully represented on the web. Interestingly, reports claim the traditional newspaper will continue to survive due to common factors such as the much loved writer or columnist, local community news and the personal link to world news (Fulton 1996). However it could be argued that these same factors are applicable to the internet. Melinda McAdams, a primary contributor in the setup of the Washington’s Posts online service, recognizes the above mentioned factors also support the internet inferring "a person with a lot of on-line experience thinks more...

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The Impact of Media on Socialization

1466 words - 6 pages PAGE Sazonov PAGE 1 The Impact of Media on SocializationLara SazonovHHG 4MMrs. RuffilliDecember 19, 2006Violence in the MediaIn our modern times, there are excellent medicines and devices to maintain and sustain life, there are far too many child deaths all around the world. These are...

The Impact of Social Media on Children

944 words - 4 pages Social media is quickly evolving in front of our eyes and it is almost impossible to reject and hide from this new form of media. Not only is it an important part of socialization within peer groups but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook,...

The Impact of Celebrities and the Media on Society

668 words - 3 pages The Impact of Celebrities and the Media on Society Music has been around for quite some time, and it appears to will be around forever. It has captured the minds and souls of many people, from all the different races and cultures. People nowadays, in particular teenagers, are obsessed with music and the music world. They go as far as idolizing their favorite artist or artists. They walk like them, they talk like them, and they even...

The Impact of Media on Children

1240 words - 5 pages The Impact of Media on Children Stan, Kyle, Catman and Kenny - four-foul mouthed third graders who abuse each other and find delight in making fun of authority figures. Yet they possess a dumb innocence that makes their bad behavior forgivable to anyone with an honest memory of their childhood. Most parents do not approve of the bleepable expletives that fly out of the kids mouths on ‘South Park’ or the fact that Kenny dies violently in every...

The Impact of Media on Teens

2664 words - 11 pages The media has always been a big impact on society, influencing people in so many ways. It keeps us in on the latest fashion trends, gadgets, and what is considered “in”. The media can be considered either be considered positive and negative, but that can usually be determined by society. The group that is usually very heavily influenced on the media are teens. They tend to believe whatever the media says and displays, causing them to behave,...

The Impact of Social Media on Adolescents

1503 words - 6 pages The Internet has been unfolding and evolving over the past forty years, making the world, as we know it a smaller place. With advancements to communications and with a variety of Social Network sites (SNSs; for definition and history see, Boyd & Ellison, 2007), restrictions can be limitless. The use of SNS i.e. Facebook has been integrated into daily routines. Longwood University suggests that Facebook has brought great innovation to our society...

The Impact of Social Media on Children and Adolescents

3533 words - 14 pages INTRODUCTION Since the time we have adopted internet and other media into our daily lives, there are so many debates and commentaries on the impacts of these new media on the social relations and activities of the young generations. There have been countless controversies whether the advancement in technology is proving to be a boon or bane for the society, especially for the young generations. In the past, the rapid growth of Television has...

Independent Media and the Internet

4624 words - 18 pages Independent Media and the Internet Independent Media has long existed across the globe. As the voice of dissent it is often repressed by governments and corporations that look the hide the truth. Indy Media began as print newspapers that often faced high production cost and difficult means of expanding beyond local circulation. They did not have the established means and financial backing that major news corporations had. Indy...

The Positive and Negative Impact of Media on Teens

1188 words - 5 pages Each day, the importance of mass media is increasing among society. More people are becoming dependent on the media and are being affected by it unknowingly. “Over the past five years, the time kids spend using media has increased significantly” (Media's Grip on Tweens and Teens). “According to the Pew Internet and American Life Project, 87 percent of teens with cell phones use them for texting, sending an average of 50 messages a day. It's not...

Surfing,Media, and the Internet

1592 words - 6 pages Surfing,Media, and the Internet Surfing is a passion. It is a culture, a life, a disease. With the help of movies such as Endless Summer, Gidget and Beach Party, and tunes like “Surfin’ Safari” and “Surfer Girl,” surfing became the fad of the early sixties, and has lasted. Being exposed to the Annette Funicello and Frankie Avalon Beach Party movies brought surfing to my immediate attention. I love their cheesy plots and musical...

The Pros and Cons of Electronic Media for Political Press

2523 words - 10 pages The purpose of this research is to examine the pros and cons of electronic media used for political press agentry, which may help expose more politicians to the public about the political candidates, themselves and their campaign approaches. This will conceivably enlighten and further the knowledge base of the American citizens on the strategies that are used to create the governmental foundation of democracy. This research also will help further...

Print Media Versus Electronic Media Relations

Print Media Versus Electronic Media Relations

Print media today is still considered to be the number one medium for public relations practitioners, despite the recent progress were seeing in electronic media and especially the Internet. Public relations practitioners channel any pertinent information through the media in order to send it to its target audiences or shareholders in the company. Public relations professionals mostly deal with print media. Print media is considered an important function for public relations professionals because many newspaper and magazine agencies use new releases.

Before the terrible attacks on the World Trade Center in New York City on September 11, 2001 newspaper readership had been steadily declining in the United States and the rest of the world. After September 11, 2001 newspapers readership had improved as well the media's image. Americans suddenly wanted to know to be informed about world affairs, specifically the war on terror and protecting our nation. From "The Practice of Public Relations" book: 49% considered the media "highly professional," compared to 73% after 9/11, 59% considered the media "politically biased," compared to 47% after 9/11, and 35% believed the news media "don't care" about the people they report on, while 47% found them compassionate.

Based on a study done by the U.S. Industry & Market Outlook there are 30,700 printing companies in the United States. As for magazines 17,321 are published in the United States according to the National Directory of Magazines. Furthermore magazine readership has seen an increase in its readership.

Now I will begin discussing publicity and its relevance. First, off publicity is known as the conscious attempt to manage the public's perception of a subject. Publicity is achieved by directly working with media. In addition, publicity is understood a more powerful method than advertising. Advertising cost a lot of money. Think about it a full-page ad in the New York Times or Wall Street Journal could cost a company or an individual thousands of dollars. Publicity cost compared to advertising are very low, it merely costs a company their time and effort to create. Publicity is considered to be more credible than advertising because it's similar to a third-party endorsement. Its thought of as "news" so most people will trust it.

There are six reasons why publicity works well for an organization. First one is when announcing a new product or service. Like I said earlier publicity is deemed as news so utilizing publicity before advertising is crucial. Second, publicity can be advantageous when recognizing an old...

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Women in print media: Biased language in newspapers

2312 words - 9 pages Literature review: According to Aitchison (2001), print media are used more commonly and affect their readers more than television media. Print media is news that is published in print, such as magazines, newspapers, newsletters, brochures, posters, banners, flyers, and books. Print media—especially newspapers—are dependable sources of information, education, issues, and entertainment for many people, and are known for its fearless criticism...

Concentration of Ownership and Decreasing Diversity in Print Media

1891 words - 8 pages Concentration of Ownership and Decreasing Diversity in Print Media     For all who love to read books, imagine walking into bookstore after bookstore seeing the same type of books over and over. No variety, no choice, only repetition. Although America prides itself on freedom and democracy more than any nation in the world, this hypothetical situation is becoming increasingly closer to becoming a reality than some may think. ...

Singapore Print Media

1048 words - 4 pages Introduction:Streats and Today are FTA (free to air) newspapers. Both differ in terms of writing style, placement of that particular news and other components which I will cover along the way. There are disadvantages and advantages both the newspapers that I will also include later on.Brief History of Streats:Main board listed

The Pros and Cons of Electronic Media for Political Press

2523 words - 10 pages The purpose of this research is to examine the pros and cons of electronic media used for political press agentry, which may help expose more politicians to the public about the political candidates, themselves and their campaign approaches. This will conceivably enlighten and further the knowledge base of the American citizens on the strategies that are used to create the governmental foundation of democracy. This research also will help further...

Electronic Publishing: The future of the media industry?

1721 words - 7 pages Electronic Publishing: The future of the media industry? It all depends on whom you talk to, because everyone has their opinion. Some people feel that this industry is a flash in the pan, but others feel quite differently. The Internet is expanding second by second and the information that is on this medium is astounding. Newspapers and magazines have jumped into a type of publishing called internet publishing, or electronic publishing, in...

Assess the Impact of Social Media on Public Relations

2412 words - 10 pages Assess the Impact of Social MediaonPublic RelationsName: SHUAI WANGStudent ID: Z34740271. IntroductionThis article is to assess the impact of social media on public relations by a case study on the "

Dove's Real Beauty Sketches: Role of Media Relations

1613 words - 6 pages 2.4 Role of Media Relations Dove’s Real Beauty Sketches video was produced by Ogilvy & Mather Brazil (Think with Google 2013). The campaign has created a sensation by going viral and reaching millions of viewers. The goal of this campaign was identified as to prove women that they are more beautiful than they think. The campaign went popular because Dove planned a careful media planning that triggers the role of media relations. Firstly, the...

The Exxon Valdez Oil Spill: News Media Fantasy versus Reality

3559 words - 14 pages Abstract: The purpose of this research paper was to investigate the news media’s depiction of the 1989 Exxon Valdez oil spill. The coverage provided by the newspapers was compared to that of scientific journals to access their validity and insight. The reactions the coverage evoked on the public were also studied. The paper specifically addressed the media’s portrayal of the oil company versus that of environmental groups. It was found that the...

Examine the use of stereotyping in an example of visual or print media, to evaluate if stereotypes impact on people

1031 words - 4 pages The judgments we make about people, events or places are based on our own direct impressions. But for most of the knowledge, we rely on media. The media actually re-present the world to us. However, the media only shows us some aspects of the world, ignoring the rest (Andrew Pilkington and Alan Yeo 2009). In this essay, I will explain what stereotypes are and primarily give an example of a famous men’s magazine called ‘nuts’ and explain how it...

Multimedia versus Singular media

944 words - 4 pages The combined use of media, such as movies, music, lighting, CD-ROMs, and the Internet creates and opens up a whole new and exciting world of media experience for users. Comparing multimedia to singular media such as use of just a book, television or even the internet alone is not as exciting and interactive as multimedia. In this essay, I will be touching on several aspect of comparison between multimedia and singular media and the advantages...

The Role of Electronic Media in the Evolution of Presenting Literature

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